Inphotek

When you are writing articles, blogs and posts for your business, you are writing up important information that you know through your own experiences or from content you found elsewhere. You need to think about how they will be promoted on social media sites like Twitter, FaceBook and LinkedIn. Your articles, blogs and posts position you as an expert. As you write them, think about how knowledgeable you sound and whether your content will motivate your prospects to sign up on your newsletter and eventually purchase your products and services. 

Brainstorm Your Titles
An important first step is to brainstorm the ideas. While your brainstorming, think about the title. The title will be crucial. The title is what attracts twitter posters. to tweet a link to the article, blog or post. It has to attract attention in under 100 characters making it easy to be retweeted. It must also convey a central idea that is of value t other posters. The title is what attracts people to click the link and/or retweet your post.

Titles consist of a statement that describes the primary benefit a reader will get from the content. The title is what you want to fit in 100 characters or less to give a follower the chance to include your @name, the title and the short url.  A short description of the primary benefit is what you include in the first few sentences of the blog post. Other sites like FaceBook and LinkedIn will include the first few sentences. Those sentences are crucial because they reinforce the importance of reading the topic. The description provides more information about what the reader will get out of the blog.

Gather and Organize
Figuring out what to write is one of the areas that most people have trouble. They think their content is either boring or useless. However, everyone knows their own industry better than anyone else. Information that might be considered unimportant will be very important to other people. Pick a subject and collect the information together. Gather up your thoughts, ideas, processes into a document.

Lists make a good way to organize your thoughts. Reorganize all your notes into categories of information based on lists. This helps you structure your posts. Once you have your lists organize, expand each list item into a paragraph of content. Remember that a paragraph is a minimum of three sentences. If you cannot think of three sentences for one list item, you may need to combine that item with another item or discard it.

Types of Content
There are several different kinds of informatin that can be shared. Opinions can catch attention when they cover things that are conroversial. This works well for political careers and careers based on public opinion like Rush Limbaugh. They do not work well for companies with products and services to sell. You cannot afford to be on the wrong side of a customer's opinion.

Informational posts work well for posters discussing features of a product or service. It also works for companies sharing industry facts. Normally these types of posts recieve very little attention. They are great for spreading historical company information and product information but still not good content for something you want others to spread.

One of the best types of content to write are educational. People like to spread things that tell them how to relieve some problem they have. If your product or service is related to a problem a potential customer might have, talk about it. Educate your customers on how to fix their problem. You don't want to "sell" your product, just be helpful. Being helpful will get you noticed while "selling" your product will make your post sound too "salesy". The idea isn't to get people to buy your product from Twitter, FaceBook or LinkedIn. You want them to come to your website to read the whole post. You make the sale from your website not from Social Media website.