Defining your Internet presence
Our questions go deeper than What is the purpose of your site and "Who is your target market?" We dig deep into your current business practices with questions like, "Do you build your products to specifications from a customer and if/so how?" plus questions like "How do you communicate with your field sales people?" and "Do you have any experts on a subject who could write articles to get recognition?" These questions give us key information on business processes that could be put on the internet to reduce costs and increase exposure for the website. Re-engineering some of your business in addition to understanding the goals of your site will increase profits either by increasing revenues or reducing costs. Having clear objectives and clear marketing goals will aid in the process of creating a site for you.
Client Education
Our founder was a software trainer and recognizes that some of our clients know very little about websites. Part of our core process is to make sure that you are comfortable and understand everything that is happening to create your website. We expect your participation during the development When you participate our results are better. You get the website you want and need to benefit your company.
Development
Before we develop, we create a site map of all the information that will be included. Our information architects work to organize your information and design your page layouts so that the website is easy to navigate and guides your visitors to the areas of most importance to them. As we work thru this process we continue to look back at the previous work and adjust the map and layout to fit the vision and purpose of the site.
Design
The design can help define the website in the minds of your visitors. We want you and them to appreciate the look and feel of the website from color choices to graphics and content layout. We will setup a voting booth of our designs when you have more than one person involved in the website project. After a design is chose, we proceed with building the website. As we construct your site, we invite you to come in and look around the ongoing work.
Testing your site
Testing is sometimes the most important part of the project. We want to make sure it works. We use an extensive checklist to make sure that the site is functioning and contains no errors. We invite our clients to come in and look to make final approvals before submission to search engines and marketing campaign moves forward.
Maintenance
Even after testing a website, some issues are not discovered until much later. We support our work with answers and problem solving for our clients after the project is completed. We fix our programming mistakes for free otherwise our rates will apply.
Future Changes
As time goes on you'll need to update your website. We offer low flat rate hourly fees for content updating. According to research by IBM, the internet year is 3 months. For this reason, we recommend redesigns every 3 months. To facilitate this redesign, we supply templates for purchase. All that needs to be paid for is the minimal amount of time used for applying the new design to the website. At this three month mark, evaluations of the current site are done to determine what is working and what is not working. After the discovery period we can add the needed features and release underused features who's resources can be put to better use elsewhere in the site.
Advertising and Promotion
We feel that generating website traffic is important enough to consider as a separate process. We are experts in Web advertising and promotion. Based on your budget, we can create a promotional plan tailored to your specific needs. We comprise everything from the more affordable solutions like search engine optimization (link to search engine page), to a more costly approach involving banner placement. We also deal with regular advertising. To learn more about our advertising services please contact us.
- We closely inspect sites similar in content to see which sites are listed above yours on the robot-driven engines. We analyze the reasons why these sites are listed above yours. These reasons are usually quite complex.
- We make a list of keywords (and keyword phrases) that will bring the right kind of targeted traffic to your site. This list will change as the campaign progresses, depending on the performance you're getting from each keyword.
- We construct powerful combinations of keywords to place on your pages (META tags, Titles etc.)
Offline Promotion and advertising
We understand that a website is not advertising but must be advertised. Advertising in the real world in addition to the virtual world of the internet is often necessary to expose your website. We work with you to find the best offline advertising company to compliment our work online.
Submission
We will run a submission campaign for your site to be listed in the search engines that allow free submissions. Although it is free, you will not be listed high in the searches. In some cases, it will take 1-4 months to be listed at all. Most search engines charge a fee for being listed and that listing is generally higher in the rankings. We can submit your site to any paid search engine for $25 plus the fees for the search engine.
Google Analytics
Each website comes equipped with a Google Analytics account that logs website usage over time. This allows us to send monthly reports detailing website usage increases and drops in relation to marketing campaigns.
Services Overview
Managed services include site backups and server checking.