Business Guide to Websites

Be one of the first to have access to our exclusive Client's Guide to Websites pdf book. This book will address topics that you need to know about web design as you hunt for and hire a web designer that will work for you. This is a book geared towards people who want to have a website but don't know how to get a website or how to handle a web designer or web design company. 

Inphotek team members have over 30 years of combined experience developing and teaching web designers. We've worked with numerous clients and web designers. Desirea has personally taught web development for 10 years. In an ever changing economic environment and web design market where "Anyone can be a web designer", it is important to understand what you need to know to locate a web design and development team for your project. This book is a living document that is updated periodically with new content to fit the ever changing face of web design and development. It explains in plain english what a business owner should look for, what to look out for and what to do after the web designer is hired.

Periodic updates are announced in the newsletter. So don't forget to subscribe when you register!

Register for Full Access

Register at this site for full access to The Client's Guide to Websites to help you choose a web design or development team (even if it isn't us!) and for additional business tips on running your online business and organizing your business.

Be one of the first to have access to our exclusive Client's Guide to Websites pdf book. This book addresses topics that you need to know about web design as you hunt for and hire a web designer that will work for you. It's a work in progress, come back often to see the new book content and give us feedback.

Table of Contents

1.         Considerations Before You Start.

1.1.    What you can expect

1.2.    Different types of websites.

2.         Content Sites..

2.1.    Staff Generated Content

2.2.    User Generated Content

2.3.    Hybrid Content Websites.

3.         Company Websites..

3.1.    Reputation Management

3.2.    Talk Value.

3.3.    Link bait

3.4.    Starting Small

4.         Ecommerce Websites..

4.1.    Categories.

4.2.    Security Considerations.

4.3.    Products.

5.         Revenue Models..

5.1.    Ecommerce Model

5.2.    Advertising Model

5.3.    Subscription Model

5.4.    On-Demand Model

5.5.    Community Model

5.6.    Information Intermediary Model

5.7.    Brokerage Model

6.         Assessing A Website Idea..

6.1.    Time and Cost of Design.

6.2.    Time and Cost of Programming.

7.         Planning The Website..

7.1.    Competitive Analysis.

7.2.    Identifying Target Market

7.3.    Brainstorming.

7.4.    Budget Considerations.

7.5.    Define The Project

8.         Hiring A Web Designer..

8.1.    Cost of Poor Design and Programming.

8.2.    Web Designers As Venture Capitalists.

8.3.    Evaluating A Web Designer

8.4.    Problem Client Fee.

8.5.    Reviewing Proposals. 20

9.         Bibliography..